The "BIRTH" - OFF-WHITE

OFF-WHITE c/o VIRGIL ABLOH™ offers products based on concepts that adapt from season to season. This piece explores Abloh’s artistic expression while utilizing appropriations of Marcel Duchamp’s theories and aesthetics while designing and conceptualizing OFF-WHITE. The objects picked to represent this visual essay that discusses readymades as art objects are ‘Fountain’, Marcel Duchamp, 1917 and ‘LOW VULCANIZED SNEAKERS’, Virgil Abloh. The texts presented are excerpts from the article ‘The Richard Mutt case’, originally published in The Blind Man, New York, 1917.

STILLS

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mood board // Inspirations

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Initial storyboard

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Shoe modeling process

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